Gianni Frasi is one of Italy's premier coffee roasters . He works in the tradition of his uncle, Giovanni Erbisti, who began roasting coffee in 1947.
He still uses his Erbisti's original roasting machine, making him almost certainly the last torrefacteurs in the world to roast his beans directly with an open flame.
The family philosophy remains the same, eschewing dark roasts in order to preserve even the subtlest aromas of the coffee. Gianni is obsessive about sourcing his beans and insists on specifying the exact means of production at every stage of the process.
He believes in small productions, and makes as much coffee in a year as Lavazza makes in two hours.
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